Sunday, October 30, 2011

5 Super Tips for Giving a Successful Media Interview

Let's start by acknowledging that most people do not look forward to a remote media interview. Staring into the lens of a camera can be disconcerting and very intimidating. Here are some tips to make the experience if not enjoyable, at least successful!
  1. Be brief. Know the amount of time you've been given. Being long-winded only succeeds in losing your audience and always dilutes the message. Wrapping too many words around your points is distracting, less powerful and the opposite of concise. Although President Obama has many strengths as a speaker, brevity isn't one of them! 
  2. Be Yourself:  An audience wants to feel connected to you, so be transparent and real.  Relax and try to warm up. Be helpful to reporters and they will be likely to call you again for your perspective on other issues.
  3. Be Prepared: Know your key messages and practice sticking to them. The media lives for sound bites, so make sure yours are easily digestible and memorable.
  4. Tell Stories: If you know the interview topic ahead of time, jot down four stories you can tell that relate to you and the topic. Ronald Reagan was a master storyteller, and you can be too!
  5. Anticipate and Identify Difficult Questions: You must answer questions without sounding defensive or nervous. It helps to write out your answers ahead of time. Practice turning negatives into positives. What is difficult for some people may not be for others. Sarah Palin in an interview with Katie Couric couldn't name a single newspaper that she regularly read, and the result was a huge negative hit to her vice presidential candidacy!

1 comment:

  1. I am new to this website and I have found it very helpful. I am in college working for my Masters in Teaching. I have been substitute teaching for 3 years. Do you have any advice for substitutes as well as student teaching and what I need to do from here? Can you tell me about funny interview questions.